‘Grinch,’ ‘Girl in the Spider’s Web’ and the Do’s and Don’ts of Box Office Revivals

  • Variety
‘Grinch,’ ‘Girl in the Spider’s Web’ and the Do’s and Don’ts of Box Office Revivals
There are few things Hollywood loves more than a good revival. A familiar brand with a built-in fan base? Sold!

Even so, bringing back a recognizable property comes with risks. That’s a lesson illustrated last weekend at the box office. It was a tale of two reboots. Illumination and Universal’s “The Grinch,” the third adaptation of the classic Dr. Seuss Christmas tale, opened with a massive $66 million, but “The Girl in the Spider’s Web,” Sony’s sorta sequel to “The Girl With the Dragon Tattoo,” faltered with an anemic $8 million.

Of course, it wasn’t exactly a battle of equals. One movie centers on a beloved character with a 60-year history, written by one of the most iconic and prolific children’s book authors. That kind of pedigree creates a prime opportunity for a studio hoping to cash in on a little nostalgia among families (especially around
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